Marketing & Sales
mobi |eng | 2013-09-22 | Author:Paul M. Rand [Rand, Paul M.]
Owned Media Owned media is content created and controlled by a brand, whether it’s a website, blog, or the brand’s own social media channels. Owned media is about brand control, ...
( Category:
Industries
December 2,2017 )
mobi |eng | 2011-05-02 | Author:Jeffrey Gitomer & Jessica McDougall [Gitomer, Jeffrey]
The authenticity of the sale is in the salesperson. If you're authentic, you don't have to say it or prove it. It shows and speaks for itself. The most powerful ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 0101-01-01 | Author:Ivan Misner;David Alexander;Brian Hilliard
Asking the right questions is about earning trust and gaining rapport with your new contact. It's about your contact feeling comfortable tel ing you about her business without competing with ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, azw3, epub, pdf |eng | 2010-04-21 | Author:Marc Gobe
Lancôme has always retained control of the voice, the reason, and the signature behind the products, regardless of who the company’s ambassador is. Lancôme is warm and approachable, yet classy ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, epub, pdf |eng | 2011-06-07 | Author:Les Giblin
How to Skillfully Make Up Peoples Minds 8 There is more involved in getting people to say “yes” than luck, guesswork, or their whim. Those skilled in human relations have ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2013-01-14 | Author:Dan Furman [Furman, Dan]
SAMPLE 11: ANCHOR LINKS EXAMPLE Okay, we’re done with Rule 3. Keep your pages short. Let’s move on. Rule 4: Throw Out the English Rule Book Okay, you’ve probably noticed ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2013-09-15 | Author:Benji Rabhan [Rabhan, Benji]
Don’t forget to take everything a designer or agency says with a grain of salt. As I’ve mentioned over and over again in this chapter, designers and design agencies will ...
( Category:
Industries
December 2,2017 )
mobi |eng | 2009-05-17 | Author:Reed Holden & Mark Burton [Holden, Reed]
We know that profit analysis is rarely as simple as this. Your costing systems are much more complex and show much more detail. But the point we want to make ...
( Category:
Industries
December 2,2017 )
mobi |eng | 2013-09-25 | Author:David Lewis
If brands, or cued representations of brands such as Cadbury purple, are embedded in an entertaining context, they can be influential without being consciously recognized or recalled. Cues that predict ...
( Category:
Behavioral Sciences
December 2,2017 )
mobi, epub |eng | 2013-05-27 | Author:Blair Singer [Singer, Blair]
Many people can’t see that big picture. Most people can only see what they’re doing today. They’re forced into survival mode. They force themselves into situations where they make money ...
( Category:
Motivational
December 2,2017 )
mobi |eng | 2008-05-05 | Author:Gerald Zaltman & Lindsay H. Zaltman [Zaltman, Gerald]
The Mind As Container Although the most obvious examples of the container metaphor evoke physical objects, the mind is the most common container. Knowledge, memories, and emotions—our entire sense of ...
( Category:
Social Sciences
December 2,2017 )
mobi |eng | 2011-08-30 | Author:John Daly [Daly, John]
• disasters and near disasters • failures of other initiatives • external crises Charles Darwin published his epic work on evolution only after discovering that Alfred Russel Wallace planned to ...
( Category:
Skills
December 2,2017 )
mobi, epub |eng | 2013-02-13 | Author:Matt Watkinson [Watkinson, Matt]
Conventions are your friend Conventions can become so firmly entrenched in our psyche that even if a re-design were to improve things, customer acceptance would be low. The QWERTY keyboard ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi, epub |eng | 2015-02-02 | Author:Mark Roberge [Roberge, Mark]
( Category:
Management & Leadership
December 2,2017 )
mobi, epub |eng | 2013-06-17 | Author:Rajat Paharia [Paharia, Rajat]
Figure 6.1 ZAMZEE AVATAR AND BADGES. Source: Zamzee, ©2013. Figure 6.2 ZAMZEE ACTIVITY STATISTICS. Source: Zamzee, ©2013. Here’s how it works. Kids run around all day while wearing their Zamzee ...
( Category:
Business Culture
December 2,2017 )
Categories
| Advertising | Consumer Behavior |
| Customer Service | Marketing |
| Public Relations | Sales & Selling |
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